Profound Cannabis Design & Marketing

We are Canada’s first product-focused cannabis creative services company.

Our Services

From idea to in-market, we support the entire cannabis product development and commercialization process.

PRODUCT IDEATION

Insight-based, and tailored to your supply and operational realities.

PRODUCT CONCEPTS

Research-ready product concepts with high-quality product visuals and consumer-facing descriptions ready for pre-testing.

COMPLIANT PACK ARTWORK

That maximizes brand impact with best practices while always demonstrating 100% comprehension of HC regulations.

PRODUCT NAMING

That understands the consumer, the culture, the competition, regulatory and IP considerations.

PRODUCT MARKETING & STRATEGY

Informed by cannabis product and market expertise.

MARKETING COMMUNICATION

More authentic and persuasive marketing communication – from product cards to digital and social assets.

CREATIVE ASSET PRODUCTION

High-quality and highly-efficient production services tailored to the needs and realities of the cannabis industry.

Founder & Chief Consultant

Matt Coulson

After over a decade in the advertising industry, Matt has become one of the most successful and prolific creators of cannabis brands, products, and marketing communication in the industry.

Matt led creation of cannabis brands “Beacon Medical”, “Fireside”, and “Lumina” for VIVO Cannabis, and while working at Tilray’s High Park created the highly successful and disruptive value brand “The Batch”.   Matt has led creation and launch of over ten cannabis products with consumer $ sales in the tens of millions, and has led the development of best-in-class cannabis marketing communication even prompting one respected industry publication to declare “Finally, some cannabis branding we can get behind”.

Matt’s current mission is to help push the Canadian adult-use cannabis industry forward by supporting the development of more inspired cannabis products and product marketing communication.

CONTACT

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